tag:blogger.com,1999:blog-12812117562949771032012-01-31T14:57:54.901+05:30A blog that reflects my experience and observations as a copywriter.Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.comBlogger391100tag:blogger.com,1999:blog-1281211756294977103.post-33960383882352686922012-01-30T13:27:00.003+05:302012-01-30T13:37:18.735+05:30

Confucius said, “Choose a job you love and you will never have to work a day in your life.” He never mentioned anything about all-nighters! Did you hear about the copywriter who was wrongfully convicted in a murder case? When asked if he committed the crime, he gave three Options – No, May Be, Yes! Copywriters don’t write copies. They make changes as per client’s ‘suggestions’. Copywriters

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com2tag:blogger.com,1999:blog-1281211756294977103.post-15208055862687410552010-11-09T20:34:00.002+05:302010-11-09T20:44:03.684+05:30

Using a quote within a quote is not a difficult thing at all. We just need to get the logic right and then the punctuation become really simple. We must use single quotation marks for the quotes within the main quotes. Now the period mark / question mark should always be inside the most interior quote marks. Example of using a quote within a quote: She said, "Maria exclaimed, 'Oh my God!'"If a

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com5tag:blogger.com,1999:blog-1281211756294977103.post-80104766821521556772010-08-16T15:53:00.001+05:302010-08-16T15:53:46.747+05:30

Online Degrees has published some cool and funny old commercials. Check out the link here: Online Degrees: 15 Funniest Commercials from Your Childhood

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-21783021921872053042010-05-07T18:07:00.000+05:302010-05-07T18:07:20.865+05:30

The Advertising Club Bombay and The Institute of Advertising Singapore are together launching APPIES 2010. Essentially, APPIES will be a great place to checkout the last year's most effective marketing communications programs from across Asia-Pacific. What makes it interesting is that these communication programs will be presented by the teams responsible for coming up with the effective ideas.

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com6tag:blogger.com,1999:blog-1281211756294977103.post-30484487768838455942010-04-14T13:25:00.000+05:302010-04-14T13:25:30.744+05:30

A bikini clad girl emerging from the sea and it's an ad for some cement brand! This one beats the weird ads aired these days. Somehow there's no connect between what's being shown in the ad and the brand. I am sure agencies aren't responsible for such things and it must be the client's brain overworking and over-interfering as usual. But then when I happen to watch these ads while with family /

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com7tag:blogger.com,1999:blog-1281211756294977103.post-62787476665531717732010-04-06T11:41:00.000+05:302012-01-30T12:56:56.438+05:30

I believe words were created so that people could communicate comfortably. But God only knows when we evolved to use English words to add 'style' / personal touch to our daily lingo. Unknowingly, many of us have picked up this habit of starting / ending our sentences with a couple of English words.  How often have you come across these kinds: Girl 1: Arre, he's so cute you know. He actually

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com8tag:blogger.com,1999:blog-1281211756294977103.post-30217267787473283802009-12-15T15:35:00.003+05:302011-04-13T15:17:44.133+05:30

I resisted sharing this decently popular site (Google page rank 3) the first time I read an article about Shah Rukh Khan and Kareena Kapoor. But then I came across an article on Paa and couldn't stop myself. If you need tips on how not to write: Excerpt  1: If this happens, SRK will be seen contradictory Bebo succeeding to a rupture of ten years, in view of the fact with the purpose of they did

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com6tag:blogger.com,1999:blog-1281211756294977103.post-26291664799816789962009-12-08T16:47:00.001+05:302011-04-13T15:17:44.136+05:30

I have seen writers using an incorrect past tense for 'telecast'. Thought I would rather clear the doubt online.The past tense of telecast is telecast.Telecasted is INCORRECTSame logic applies to broadcast.

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com4tag:blogger.com,1999:blog-1281211756294977103.post-88640499457097365092009-12-04T16:39:00.002+05:302009-12-04T16:41:00.456+05:30

Are you surprised to see Birla Sun Life Insurance and BIGFlix ads often on this copywriting blog? So am I.Well, I am quite conversant with both Google Adsense and AdWords. Precisely the reason I fail to understand why do I get Birla Sun Life Insurance and BIGFlix banner advertisements on this blog. Perhaps, Google is considering my blog ID and displaying the BIGFlix ads since I have a couple of

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com1tag:blogger.com,1999:blog-1281211756294977103.post-588682037877294552009-12-04T16:29:00.002+05:302009-12-04T16:31:41.891+05:30

Well, Google has officially launched the new fade-in home page version. So when you go to Google, you will just see the Google logo, the search box and the submit buttons (Google search and I'm Feeling Lucky). Only when you move the mouse, you'll see the rest of the links. I love it!

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-49729373943673350872009-10-09T15:38:00.006+05:302009-10-09T17:04:58.112+05:30

Here's a funny ad placement. Basically a CAT 2009 ad appeared on a funny video on cats! I hope the Minglebox guys know where they are putting their money. The ad appeared on this link.

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-65717287478046243692009-09-07T11:47:00.001+05:302009-09-07T11:53:31.841+05:30

I have been very active on digg.com all these while. No wonder, I really thought the spelling of dig was wrong in the phrase "dig some information"! Damn DIGGing ;)

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-84908686487244419652009-09-01T14:44:00.000+05:302011-04-13T15:17:44.138+05:30

It’s very simple, yet many writers tend to make the mistake of using fiancé-fiancée inappropriately. Get it right guys - Fiancé is a male, fiancée is a female.INCORRECT:He will marry his fiancé.She will marry her fiancée.CORRECT:He will marry his fiancée.She will marry her fiancé.

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com4tag:blogger.com,1999:blog-1281211756294977103.post-51445800760740237332009-08-13T15:58:00.001+05:302011-04-13T15:17:44.141+05:30

I have been seeing incorrect uses of the apostrophe when one uses incomplete numerals for decades. Just a tip for those who aren't sure about this:Where do I use an apostrophe (’) when I want to talk about decades using incomplete numerals?When you want to say “Clothes worn in the eighties”, but want to use numerals, this is how it should be:CORRECT:Clothes worn in the '80sWRONG:Clothes worn in

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com2tag:blogger.com,1999:blog-1281211756294977103.post-45977339115855794532009-07-29T16:25:00.009+05:302009-07-29T17:41:11.068+05:30

I fell in love with Google Suggest the moment I discovered it. Little did I know that I would find Google Suggest not just informative but interesting and funny as well. The kind of search terms people type in Google can get really hilarious.Here is a compilation of interesting “why do…” Google search suggestions when people want information on people belonging to different nationalities.My

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com6tag:blogger.com,1999:blog-1281211756294977103.post-49293054861141578462009-07-07T14:13:00.003+05:302009-07-07T14:21:02.687+05:30

Seesmic is a cool initiative that allows you to follow your friends on Twitter and Facebook at one place. You can easily share links and thoughts at the same time on Twitter and Facebook, follow/unfollow friends, see their updates... But then who am I to give you all the gyaan! Watch the video from Seesmic to know it all!

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-14294721972293760682009-06-01T15:24:00.000+05:302009-06-01T15:25:20.460+05:30

McAfee Identifies the Most Dangerous Web Search Terms"...As defined by McAfee, the riskiest set of keyword variations was ‘screensavers’ with a maximum risk of 59.1 percent. Nearly six out of the top 10 search results for ‘screensavers’ contain malware. One of the single riskiest search terms in the world is ‘lyrics’, with a maximum risk factor of one in two. Surprisingly, searches using the word

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-7006191260951847822009-05-13T20:10:00.000+05:302009-05-13T20:24:34.137+05:30

Google has introduced a new set of tools that enables us to get deeper into the results. One of these is Wonder Wheel.Where is the Wonder Wheel link?Type just anything in the search box. As soon as the results page opens, right below the search box on the top left hand side there's a link called Show Options.Click on this link and a list opens on the left side. You’ll find Wonder Wheel

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-35140810895806168202009-05-08T12:18:00.001+05:302009-05-08T12:26:52.223+05:30

Check out this cool viral featuring Faulad Pakkad ;)

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-63167358249492502142009-04-09T15:45:00.000+05:302009-04-09T17:39:18.830+05:30

myPOPKORN, India’s leading video-driven entertainment portal, has announced the launch of myPOPKORN Creative Awards. How to participate in myPOPKORN Creative Awards:Participants can upload multiple entries across TVC, Print Ad & Radio Spot categories for the following brands:SpriteVirgin MobileSingapore Tourism BoardLast date to send entries: May 5, 2009Judges: Bharat Dabholkar, Bobby Pawar,

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-19424859243712942852009-02-06T17:23:00.001+05:302009-04-09T17:29:47.277+05:30

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-33737893576797432872008-12-22T11:02:00.000+05:302009-04-09T17:28:32.376+05:30

Love this cute image on Google homepage!Google

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-75078631059119024642008-09-07T20:40:00.000+05:302009-04-09T17:29:04.669+05:30

My neighbour just visited me to thank me and tell me how happy she was about joining the BMM course at Bhavan's, the same college where I studied for five years. She was really happy and bubbling with excitement. You should have seen the glow on her face as she explained the kind of projects the course includes.She finds the BMM course so interesting that she couldn't stop praising it. Wish this

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com1tag:blogger.com,1999:blog-1281211756294977103.post-17578701350803282392008-08-16T09:35:00.001+05:302009-04-09T17:39:18.831+05:30

Amazing idea. Love the way they started the campaign with a print ad about how women find chocolates irrestible.

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-80795141961696828932008-07-31T15:25:00.001+05:302009-04-09T17:39:18.832+05:30

Sometimes you might feel underestimated as a copywriter. Consider the person who makes you feel so. If you think he is himself brilliant at his work, chances are he can sense your better hidden potential and just wants you to improve. If the 'gyaan giver' himself has created mediocre work, simply ignore / prove your mettle and move on. Last, but not the least, as long as you believe in your

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com3tag:blogger.com,1999:blog-1281211756294977103.post-22836449375963217482008-06-11T21:20:00.000+05:302009-04-09T17:27:49.240+05:30

Those were the days at Focus! Came across this super huge poster we created to display across all our offices. It was a secret project created by me and Gayatri. And of course, inputs and cool captions were given by all those who discovered the secret before it went in print.It would not have looked this stunning without Shashi - our genius caricature artist. Special credits: Mrinal, Yogesh and

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-6652730251817550752008-05-18T22:16:00.000+05:302008-05-18T22:39:43.497+05:30

Superman took one wrong decision in his life. He retired from his Supermangiri and shifted to advertising believing that his long jumps, high jumps and takeoffs are highly creative. Hardly a week and his ‘passion’ started fading away. After all, he was bombarded with briefs, briefs and more briefs. So much so, that his all-time famous red brief lost its identity. And there was only one type of

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com4tag:blogger.com,1999:blog-1281211756294977103.post-72585400061942388892008-05-17T22:12:00.001+05:302009-04-09T17:39:18.832+05:30

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-70503021608398455052008-05-17T21:52:00.003+05:302009-04-09T17:39:18.833+05:30

Brilliant ad. Now this is what we call - Sada Suhaagan!

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-8831375665952990732008-04-04T00:15:00.000+05:302009-04-09T17:27:57.554+05:30

The ads for the promotion of Goa Ad Fest this year are brilliant - simplistic, funny and effective. I watched them all today and had a strong urge to be there. Alas, I am back here watching the ads and missing my sweetheart out there. I hope he enjoys a lot at his much deserved break.

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-57167908415901974842008-03-28T23:45:00.000+05:302009-04-09T17:27:28.551+05:30

Always wanted to attend the bar camp, always missed. Finally I'm making it tomorrow. I'm sure it's gonna be really interesting!If you wish to be a part of it:Date: 29th March 2008Time: 9 a.m. - 6 p.m.Bar Camp Venue: IIT Mumbai School of Management (SOM), Mumbai, Powai, Mumbai - 400076

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-31317718913684491772008-02-15T23:48:00.000+05:302009-04-09T17:39:18.833+05:30

For all of you who are new to copywriting, here are some small things that make a whole lot of difference. While you might already be reading a lot about how to write good copy, I'll present you with things you should always take care of.Yeah, I'm talking about grammar and spell errors. You MUST be clear about your English basics. Trust me, this will help you not only in the various copy tests of

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-31291894563577016332008-02-10T23:03:00.000+05:302009-04-09T17:28:17.442+05:30

It's been over a year I shifted from mainstream advertising. I'm enjoying my time doing writing for SEM. Yet, in some corner of my heart, there's something missing - the print ads / hoardings that have no links for viewing more info like the ones in websites.Reminds me of the days when we used to create ads and upload them on adsoftheworld.comHere are a few of the ads that I made with my friend

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com1tag:blogger.com,1999:blog-1281211756294977103.post-24059217430153747342007-12-23T21:50:00.002+05:302009-04-09T17:28:48.450+05:30

I now start my series on Tips For GAP Exam. While you should ideally undertstand all the concepts explained in the Google AdWords Learning Centre, these tips will help you during the GAP exam.GAP TIP 1:Remember the formulae included in the lessons.These include:ROI = (Revenue - Cost) /Investment x 100Remember that in the problems included in GAP lessons, Cost = Investment.Cost / Conversion =

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com1tag:blogger.com,1999:blog-1281211756294977103.post-5862598166864284062007-12-23T10:36:00.000+05:302008-02-10T19:23:24.627+05:30

Finally! Burning the midnight oil and all the help from Kamlesh and Nitin in preparing for the Google AdWords Professional Exam paid off. Managed to score 88% in GAP.My experience in preparing for the exam and taking it has enabled me to think of some tips and advice to all of you who are planning to take the GAP. For now, I need to take a break this weekend. So I'll just relax and enjoy for a

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-46739374398963457162007-12-16T09:31:00.000+05:302009-04-09T17:28:48.451+05:30

It's the 16th of December and I'm taking the Google AdWords Professional exam on the 20th. For once, I woke up early on a Sunday morning just to go through the Google AdWords Learning Centre.I'm starting with the Tracking Ad Performance lesson and will update some info here for future reference and for the benefit of those who'll be appearing for the exam sooner or later / and those who work on

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com1tag:blogger.com,1999:blog-1281211756294977103.post-90796267979540171562007-12-09T17:43:00.000+05:302008-02-10T19:25:35.349+05:30

Yes that's true! I am preparing for the GAP test. I've stepped into Search Engine Marketing (SEM) copywriting and thought it was about time I become a certified professional in this field.Why you should take the GAP?Google AdWords Professional test prepares you with all that you need to run and manage an AdWords account. You can go through the text or multimedia lessons at the Learning Center.GAP

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-15869405234422311202007-12-09T11:39:00.000+05:302008-07-31T15:46:50.624+05:30

(This was one of my posts published way back in 2005. I scribbled these lines when I had some 2 years of experience as a copywriter I suppose in 2002 / 2003.)You wake up in the morning. In fact, late in the morning. Oops! You had to reach early today. A new headline has to be cracked (thankfully, at least the idea had been discussed and internally approved yesterday). The ad has to reach your ‘

Anuradha Khanna Pentapallihttp://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-26179227089831959722007-12-04T00:09:00.000+05:302008-02-10T19:24:26.373+05:30

My total blog count had reached 9, along with being a co-author in Mrinal's blog. And then I was enlightened. Rajesh, my SEO friend, told me that he was surprised that I still don't have any website or blog on copywriting. Some 10-15 minutes of discussion and I was convinced that it was about time I write about writing.So here I am with my latest blog on Copywriting / Communication. What all you

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