tag:blogger.com,1999:blog-12812117562949771032024-03-19T08:52:42.655+05:30A Copywriter's BlogA blog that reflects my experience and observations as a copywriter.annucool15http://www.blogger.com/profile/15277364271322867834noreply@blogger.comBlogger42125tag:blogger.com,1999:blog-1281211756294977103.post-49278016677808023442012-03-22T20:24:00.001+05:302012-03-22T20:59:29.970+05:30A Adjectives: List of adjectives starting with the letter A
Call it a writer's block or anything, sometimes copywriters need an adjective that starts with a particular letter. Here's a helpful list of English adjectives staring with the letter A:
annucool15http://www.blogger.com/profile/15277364271322867834noreply@blogger.com3tag:blogger.com,1999:blog-1281211756294977103.post-60356858600879199132012-03-19T22:15:00.003+05:302012-03-19T22:25:02.200+05:30April Fool's Day or April Fools' Day?
1st April is coming soon and creative teams of some agencies are busy creating the Fools' Day advertisements, cards, mailers or pranks.
Here's a tip for those confused about the correct usage of the term:
April Fools' Day: CORRECT
April Fool's Day: INCORRECT
April Fools Day: INCORRECT
It is also known as All Fools' Day.
Got this interesting fact from Wikipedia:
Traditionally, in annucool15http://www.blogger.com/profile/15277364271322867834noreply@blogger.com8tag:blogger.com,1999:blog-1281211756294977103.post-81577454807570072702012-03-01T20:03:00.001+05:302012-03-01T20:04:16.788+05:30Kissan Tomato Seeds Ad
Loved the innovative ad by Kissan. They actually pasted packets of tomato seeds on the half page ad... more importantly, they approved the idea (if it was presented by an agency) and executed it!!!
annucool15http://www.blogger.com/profile/15277364271322867834noreply@blogger.com1tag:blogger.com,1999:blog-1281211756294977103.post-33960383882352686922012-01-30T13:27:00.003+05:302012-01-30T13:37:18.735+05:3011 Fun Facts About Copywriters
Confucius said, “Choose a job you love and you will never have to work a day in your life.” He never mentioned anything about all-nighters!
Did you hear about the copywriter who was wrongfully convicted in a murder case? When asked if he committed the crime, he gave three Options – No, May Be, Yes!
Copywriters don’t write copies. They make changes as per client’s ‘suggestions’.
Copywriters annucool15http://www.blogger.com/profile/15277364271322867834noreply@blogger.com15tag:blogger.com,1999:blog-1281211756294977103.post-15208055862687410552010-11-09T20:34:00.002+05:302010-11-09T20:44:03.684+05:30How to use a quote within a quote
Using a quote within a quote is not a difficult thing at all. We just need to get the logic right and then the punctuation become really simple.
We must use single quotation marks for the quotes within the main quotes. Now the period mark / question mark should always be inside the most interior quote marks.
Example of using a quote within a quote:
She said, "Maria exclaimed, 'Oh my God!'"If aannucool15http://www.blogger.com/profile/15277364271322867834noreply@blogger.com5tag:blogger.com,1999:blog-1281211756294977103.post-80104766821521556772010-08-16T15:53:00.001+05:302010-08-16T15:53:46.747+05:30Old TVCs: 15 Funniest CommercialsOnline Degrees has published some cool and funny old commercials. Check out the link here:
Online Degrees: 15 Funniest Commercials from Your Childhoodannucool15http://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-21783021921872053042010-05-07T18:07:00.000+05:302010-05-07T18:07:20.865+05:30APPIES 2010 - Dates, Registration and FeesThe Advertising Club Bombay and The Institute of Advertising Singapore are together launching APPIES 2010. Essentially, APPIES will be a great place to checkout the last year's most effective marketing communications programs from across Asia-Pacific. What makes it interesting is that these communication programs will be presented by the teams responsible for coming up with the effective ideas.annucool15http://www.blogger.com/profile/15277364271322867834noreply@blogger.com6tag:blogger.com,1999:blog-1281211756294977103.post-30484487768838455942010-04-14T13:25:00.000+05:302010-04-14T13:25:30.744+05:30What's wrong with clients?A bikini clad girl emerging from the sea and it's an ad for some cement brand! This one beats the weird ads aired these days. Somehow there's no connect between what's being shown in the ad and the brand. I am sure agencies aren't responsible for such things and it must be the client's brain overworking and over-interfering as usual. But then when I happen to watch these ads while with family / annucool15http://www.blogger.com/profile/15277364271322867834noreply@blogger.com7tag:blogger.com,1999:blog-1281211756294977103.post-62787476665531717732010-04-06T11:41:00.000+05:302012-01-30T12:56:56.438+05:30Most commonly used English words in daily lingo
I believe words were created so that people could communicate comfortably. But God only knows when we evolved to use English words to add 'style' / personal touch to our daily lingo. Unknowingly, many of us have picked up this habit of starting / ending our sentences with a couple of English words. How often have you come across these kinds:
Girl 1: Arre, he's so cute you know. He annucool15http://www.blogger.com/profile/15277364271322867834noreply@blogger.com9tag:blogger.com,1999:blog-1281211756294977103.post-30217267787473283802009-12-15T15:35:00.003+05:302011-04-13T15:17:44.133+05:30What kind of English is this?I resisted sharing this decently popular site (Google page rank 3) the first time I read an article about Shah Rukh Khan and Kareena Kapoor. But then I came across an article on Paa and couldn't stop myself. If you need tips on how not to write:
Excerpt 1: If this happens, SRK will be seen contradictory Bebo succeeding to a rupture of ten years, in view of the fact with the purpose of theyannucool15http://www.blogger.com/profile/15277364271322867834noreply@blogger.com6tag:blogger.com,1999:blog-1281211756294977103.post-26291664799816789962009-12-08T16:47:00.001+05:302011-04-13T15:17:44.136+05:30Past tense of telecastI have seen writers using an incorrect past tense for 'telecast'. Thought I would rather clear the doubt online.The past tense of telecast is telecast.Telecasted is INCORRECTSame logic applies to broadcast.annucool15http://www.blogger.com/profile/15277364271322867834noreply@blogger.com6tag:blogger.com,1999:blog-1281211756294977103.post-88640499457097365092009-12-04T16:39:00.002+05:302009-12-04T16:41:00.456+05:30Birla Sun Life Insurance and BIGFlix Ads on copywriting blogAre you surprised to see Birla Sun Life Insurance and BIGFlix ads often on this copywriting blog? So am I.Well, I am quite conversant with both Google Adsense and AdWords. Precisely the reason I fail to understand why do I get Birla Sun Life Insurance and BIGFlix banner advertisements on this blog. Perhaps, Google is considering my blog ID and displaying the BIGFlix ads since I have a couple of annucool15http://www.blogger.com/profile/15277364271322867834noreply@blogger.com1tag:blogger.com,1999:blog-1281211756294977103.post-588682037877294552009-12-04T16:29:00.002+05:302009-12-04T16:31:41.891+05:30Found something weird with Google today?Well, Google has officially launched the new fade-in home page version. So when you go to Google, you will just see the Google logo, the search box and the submit buttons (Google search and I'm Feeling Lucky).
Only when you move the mouse, you'll see the rest of the links. I love it!annucool15http://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-49729373943673350872009-10-09T15:38:00.006+05:302009-10-09T17:04:58.112+05:30Google Ad-Words - Funny Ad PlacementHere's a funny ad placement. Basically a CAT 2009 ad appeared on a funny video on cats! I hope the Minglebox guys know where they are putting their money. The ad appeared on this link.annucool15http://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-65717287478046243692009-09-07T11:47:00.001+05:302009-09-07T11:53:31.841+05:30Too much diggingI have been very active on digg.com all these while. No wonder, I really thought the spelling of dig was wrong in the phrase "dig some information"! Damn DIGGing ;)annucool15http://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-84908686487244419652009-09-01T14:44:00.000+05:302011-04-13T15:17:44.138+05:30Fiancé Fiancée - Who’s Male, Who’s FemaleIt’s very simple, yet many writers tend to make the mistake of using fiancé-fiancée inappropriately. Get it right guys - Fiancé is a male, fiancée is a female.INCORRECT:He will marry his fiancé.She will marry her fiancée.CORRECT:He will marry his fiancée.She will marry her fiancé.annucool15http://www.blogger.com/profile/15277364271322867834noreply@blogger.com4tag:blogger.com,1999:blog-1281211756294977103.post-51445800760740237332009-08-13T15:58:00.001+05:302011-04-13T15:17:44.141+05:3080s Or 80’s Or ‘80s For Eighties – Using ApostropheI have been seeing incorrect uses of the apostrophe when one uses incomplete numerals for decades. Just a tip for those who aren't sure about this:Where do I use an apostrophe (’) when I want to talk about decades using incomplete numerals?When you want to say “Clothes worn in the eighties”, but want to use numerals, this is how it should be:CORRECT:Clothes worn in the '80sWRONG:Clothes worn in annucool15http://www.blogger.com/profile/15277364271322867834noreply@blogger.com5tag:blogger.com,1999:blog-1281211756294977103.post-45977339115855794532009-07-29T16:25:00.009+05:302009-07-29T17:41:11.068+05:30Funny Google suggestions on search query ‘why do’I fell in love with Google Suggest the moment I discovered it. Little did I know that I would find Google Suggest not just informative but interesting and funny as well. The kind of search terms people type in Google can get really hilarious.Here is a compilation of interesting “why do…” Google search suggestions when people want information on people belonging to different nationalities.My annucool15http://www.blogger.com/profile/15277364271322867834noreply@blogger.com6tag:blogger.com,1999:blog-1281211756294977103.post-49293054861141578462009-07-07T14:13:00.003+05:302009-07-07T14:21:02.687+05:30Seesmic Desktop has almost 2 million downloadsSeesmic is a cool initiative that allows you to follow your friends on Twitter and Facebook at one place. You can easily share links and thoughts at the same time on Twitter and Facebook, follow/unfollow friends, see their updates... But then who am I to give you all the gyaan! Watch the video from Seesmic to know it all!annucool15http://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-14294721972293760682009-06-01T15:24:00.000+05:302009-06-01T15:25:20.460+05:30Most Dangerous Web Search Terms Include ScreensaversMcAfee Identifies the Most Dangerous Web Search Terms"...As defined by McAfee, the riskiest set of keyword variations was ‘screensavers’ with a maximum risk of 59.1 percent. Nearly six out of the top 10 search results for ‘screensavers’ contain malware. One of the single riskiest search terms in the world is ‘lyrics’, with a maximum risk factor of one in two. Surprisingly, searches using the wordannucool15http://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-7006191260951847822009-05-13T20:10:00.000+05:302009-05-13T20:24:34.137+05:30What is Wonder Wheel in Google?Google has introduced a new set of tools that enables us to get deeper into the results. One of these is Wonder Wheel.Where is the Wonder Wheel link?Type just anything in the search box. As soon as the results page opens, right below the search box on the top left hand side there's a link called Show Options.Click on this link and a list opens on the left side. You’ll find Wonder Wheel annucool15http://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-35140810895806168202009-05-08T12:18:00.001+05:302009-05-08T12:26:52.223+05:30Amazing Creative Awards Advertising ViralCheck out this cool viral featuring Faulad Pakkad ;)annucool15http://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-63167358249492502142009-04-09T15:45:00.000+05:302009-04-09T17:39:18.830+05:30myPOPKORN Creative Awards - TVC, Print Ads, Radio SpotsmyPOPKORN, India’s leading video-driven entertainment portal, has announced the launch of myPOPKORN Creative Awards. How to participate in myPOPKORN Creative Awards:Participants can upload multiple entries across TVC, Print Ad & Radio Spot categories for the following brands:SpriteVirgin MobileSingapore Tourism BoardLast date to send entries: May 5, 2009Judges: Bharat Dabholkar, Bobby Pawar, annucool15http://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-19424859243712942852009-02-06T17:23:00.001+05:302009-04-09T17:29:47.277+05:30Google Analytics - How To Create Custom Reportsannucool15http://www.blogger.com/profile/15277364271322867834noreply@blogger.com0tag:blogger.com,1999:blog-1281211756294977103.post-33737893576797432872008-12-22T11:02:00.000+05:302009-04-09T17:28:32.376+05:30Google in Holiday MoodLove this cute image on Google homepage!Googleannucool15http://www.blogger.com/profile/15277364271322867834noreply@blogger.com0