A Adjectives: List of adjectives starting with the letter A

Call it a writer's block or anything, sometimes copywriters need an adjective that starts with a particular letter. Here's a helpful list of English adjectives staring with the letter A:

April Fool's Day or April Fools' Day?

1st April is coming soon and creative teams of some agencies are busy creating the Fools' Day advertisements,  cards, mailers or pranks.

Here's a tip for those confused about the correct usage of the term:

April Fools' Day: CORRECT

April Fool's Day: INCORRECT
April Fools Day: INCORRECT

It is also known as All Fools' Day.

Got this interesting fact from Wikipedia:
Traditionally, in some countries such as Canada, New Zealand, the UK, Australia, Cyprus, and South Africa, the jokes only last until noon, and someone who plays a trick after noon is called an "April Fool" and taunted "April Fool's Day's past and gone, You're the fool for making one."

Kissan Tomato Seeds Ad

Loved the innovative ad by Kissan. They actually pasted packets of tomato seeds on the half page ad... more importantly, they approved the idea (if it was presented by an agency) and executed it!!!

11 Fun Facts About Copywriters

  1. Confucius said, “Choose a job you love and you will never have to work a day in your life.” He never mentioned anything about all-nighters!
  2. Did you hear about the copywriter who was wrongfully convicted in a murder case? When asked if he committed the crime, he gave three Options – No, May Be, Yes!
  3. Copywriters don’t write copies. They make changes as per client’s ‘suggestions’.
  4. Copywriters don’t love to work on weekends. They have to.
  5. Thsi is waht an ovrewokred copyrwiter’s wokr looks liek.
  6. Advertising awards are means to prevent copywriters from becoming extinct. Else, who buys the real ‘creative’ stuff?
  7. What do you call a copywriter who returns home at 7 pm? Jobless!
  8. Copywriters never miss spelling mistakes, when others make them.
  9. Copywriters dnt make spelling mistakes, thy r de victims of SMS invasion.
  10. Copywriters have three best friends: Right Click Synonyms, Google and Holidaying Clien
  11. First a copywriter cracks an idea, then the client crushes it.

How to use a quote within a quote

Using a quote within a quote is not a difficult thing at all. We just need to get the logic right and then the punctuation become really simple.

We must use single quotation marks for the quotes within the main quotes. Now the period mark / question mark should always be inside the most interior quote marks.

Example of using a quote within a quote:
She said, "Maria exclaimed, 'Oh my God!'"
If a question is to be quoted, the question mark should be placed inside the quotation marks. 
Julie said, "My husband asked, 'Where can we go for dinner tonight?'"

APPIES 2010 - Dates, Registration and Fees

The Advertising Club Bombay and The Institute of Advertising Singapore are together launching APPIES 2010. Essentially, APPIES will be a great place to checkout the last year's most effective marketing communications programs from across Asia-Pacific. What makes it interesting is that these communication programs will be presented by the teams responsible for coming up with the effective ideas.

APPIES will be held on 3rd and 4th June 2010.

The delegate fee is US$550. For more information and registration, you may visit www.adclubbombay.com

Image Courtesy: http://www.adclubbombay.com

What's wrong with clients?

A bikini clad girl emerging from the sea and it's an ad for some cement brand! This one beats the weird ads aired these days. Somehow there's no connect between what's being shown in the ad and the brand. I am sure agencies aren't responsible for such things and it must be the client's brain overworking and over-interfering as usual. But then when I happen to watch these ads while with family / friends, they give me this look 'What are you ad people doing these days?'. As if each one of us in advertising is responsible for every pathetic ad published. God, bless us. Let the clients believe in the expertise of ad guys and save us from watching and getting blamed for stupid ads.

Most commonly used English words in daily lingo

I believe words were created so that people could communicate comfortably. But God only knows when we evolved to use English words to add 'style' / personal touch to our daily lingo. Unknowingly, many of us have picked up this habit of starting / ending our sentences with a couple of English words.  How often have you come across these kinds:

Girl 1: Arre, he's so cute you know. He actually picked up the books I dropped. I was so happy yaar you know. And then he smiled... you know... smiled at me... wow!!!

Girl 2: Arre, he's so cute... like so cute yaar!!! He actually picked up the books I dropped... like... I was so happy. And then he smiled... like... smiled at me... I felt like wow!!!

Girl 3: So... he's actually very cute. So that day he actually picked up the books I dropped. I was so happy man. Then he smiled... so ya that's it... wow!!!

Girl 4: I mean... he's so cute. He actually picked up the books I dropped. I mean... I was so happy yaar. And then he smiled... I mean... smiled at me... wow!!!

So... let me tell you this lingo is so addictive, I mean, you know...like really addictive!