Google Ad-Words - Funny Ad Placement

Here's a funny ad placement. Basically a CAT 2009 ad appeared on a funny video on cats! I hope the Minglebox guys know where they are putting their money. The ad appeared on this link.

Tips For GAP Exam - Part 1

I now start my series on Tips For GAP Exam. While you should ideally undertstand all the concepts explained in the Google AdWords Learning Centre, these tips will help you during the GAP exam.

GAP TIP 1:
Remember the formulae included in the lessons.
These include:

ROI = (Revenue - Cost) /Investment x 100
Remember that in the problems included in GAP lessons, Cost = Investment.

Cost / Conversion = Total Cost / Total Number Of Conversions

Conversion Rate = Number Of Conversions /Number Of Clicks x 100

Rank No. = Max CPC x Quality Score
Rank No. is same as Ad Rank

88% - A Not So Bad GAP Score

Finally! Burning the midnight oil and all the help from Kamlesh and Nitin in preparing for the Google AdWords Professional Exam paid off. Managed to score 88% in GAP.

My experience in preparing for the exam and taking it has enabled me to think of some tips and advice to all of you who are planning to take the GAP. For now, I need to take a break this weekend. So I'll just relax and enjoy for a while. I'll soon update this blog with my recommendations for GAP exam aspirants.

Coming soon... tips for GAP exam.

Meanwhile, you may want to read tips from Abel Quitoriano here.

GAP Exam - 3 days to go!

It's the 16th of December and I'm taking the Google AdWords Professional exam on the 20th. For once, I woke up early on a Sunday morning just to go through the Google AdWords Learning Centre.

I'm starting with the Tracking Ad Performance lesson and will update some info here for future reference and for the benefit of those who'll be appearing for the exam sooner or later / and those who work on AdWords.

BRB.