Tips For GAP Exam - Part 1

I now start my series on Tips For GAP Exam. While you should ideally undertstand all the concepts explained in the Google AdWords Learning Centre, these tips will help you during the GAP exam.

Remember the formulae included in the lessons.
These include:

ROI = (Revenue - Cost) /Investment x 100
Remember that in the problems included in GAP lessons, Cost = Investment.

Cost / Conversion = Total Cost / Total Number Of Conversions

Conversion Rate = Number Of Conversions /Number Of Clicks x 100

Rank No. = Max CPC x Quality Score
Rank No. is same as Ad Rank

1 comment:

Anonymous said...

hey, i don't know about GAP but the Google Learning Center link that you have posted is terrific. Inetresting lectures.. Thank yOU!