I now start my series on Tips For GAP Exam. While you should ideally undertstand all the concepts explained in the Google AdWords Learning Centre, these tips will help you during the GAP exam.
GAP TIP 1:
Remember the formulae included in the lessons.
These include:
ROI = (Revenue - Cost) /Investment x 100
Remember that in the problems included in GAP lessons, Cost = Investment.
Cost / Conversion = Total Cost / Total Number Of Conversions
Conversion Rate = Number Of Conversions /Number Of Clicks x 100
Rank No. = Max CPC x Quality Score
Rank No. is same as Ad Rank
Showing posts with label Quality Score. Show all posts
Showing posts with label Quality Score. Show all posts
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