APPIES 2010 - Dates, Registration and Fees

The Advertising Club Bombay and The Institute of Advertising Singapore are together launching APPIES 2010. Essentially, APPIES will be a great place to checkout the last year's most effective marketing communications programs from across Asia-Pacific. What makes it interesting is that these communication programs will be presented by the teams responsible for coming up with the effective ideas.

APPIES will be held on 3rd and 4th June 2010.


The delegate fee is US$550. For more information and registration, you may visit www.adclubbombay.com

Image Courtesy: http://www.adclubbombay.com

What's wrong with clients?

A bikini clad girl emerging from the sea and it's an ad for some cement brand! This one beats the weird ads aired these days. Somehow there's no connect between what's being shown in the ad and the brand. I am sure agencies aren't responsible for such things and it must be the client's brain overworking and over-interfering as usual. But then when I happen to watch these ads while with family / friends, they give me this look 'What are you ad people doing these days?'. As if each one of us in advertising is responsible for every pathetic ad published. God, bless us. Let the clients believe in the expertise of ad guys and save us from watching and getting blamed for stupid ads.

Most commonly used English words in daily lingo

I believe words were created so that people could communicate comfortably. But God only knows when we evolved to use English words to add 'style' / personal touch to our daily lingo. Unknowingly, many of us have picked up this habit of starting / ending our sentences with a couple of English words.  How often have you come across these kinds:

Girl 1: Arre, he's so cute you know. He actually picked up the books I dropped. I was so happy yaar you know. And then he smiled... you know... smiled at me... wow!!!

Girl 2: Arre, he's so cute... like so cute yaar!!! He actually picked up the books I dropped... like... I was so happy. And then he smiled... like... smiled at me... I felt like wow!!!

Girl 3: So... he's actually very cute. So that day he actually picked up the books I dropped. I was so happy man. Then he smiled... so ya that's it... wow!!!

Girl 4: I mean... he's so cute. He actually picked up the books I dropped. I mean... I was so happy yaar. And then he smiled... I mean... smiled at me... wow!!!

So... let me tell you this lingo is so addictive, I mean, you know...like really addictive!

What kind of English is this?

I resisted sharing this decently popular site (Google page rank 3) the first time I read an article about Shah Rukh Khan and Kareena Kapoor. But then I came across an article on Paa and couldn't stop myself. If you need tips on how not to write:

Excerpt  1: If this happens, SRK will be seen contradictory Bebo succeeding to a rupture of ten years, in view of the fact with the purpose of they did Asoka in somebody’s companionship. It’s no news with the intention of Kareena can increasingly say no to Shahrukh, whether it’s doing an item song like ‘Marjaani’ for Billu Barber or being ingredient of his worldwide tour, she is ready. However, reports convey with the intention of King Khan has not signed anyone and the thinking process about the casting of the film is on.

Excerpt 2: It’s almost immediately departure to be authoritatively renowned as the simply movie in the world feature the father-son duo reverse their real-life roles designed for the screen.

If the writer of the above articles feels that I should have spoken to him / her first, I am afraid there was no contact info available on the site. 

PS I've removed the links now.

Past tense of telecast

I have seen writers using an incorrect past tense for 'telecast'. Thought I would rather clear the doubt online.
The past tense of telecast is telecast.
Telecasted is INCORRECT
Same logic applies to broadcast.

Birla Sun Life Insurance and BIGFlix Ads on copywriting blog

Are you surprised to see Birla Sun Life Insurance and BIGFlix ads often on this copywriting blog? So am I.

Well, I am quite conversant with both Google Adsense and AdWords. Precisely the reason I fail to understand why do I get Birla Sun Life Insurance and BIGFlix banner advertisements on this blog. Perhaps, Google is considering my blog ID and displaying the BIGFlix ads since I have a couple of movie blogs. But that should not be the case, right? Hope the advertisers are not on PPM model.

Found something weird with Google today?

Well, Google has officially launched the new fade-in home page version. So when you go to Google, you will just see the Google logo, the search box and the submit buttons (Google search and I'm Feeling Lucky).

Only when you move the mouse, you'll see the rest of the links. I love it!

Google Ad-Words - Funny Ad Placement

Here's a funny ad placement. Basically a CAT 2009 ad appeared on a funny video on cats! I hope the Minglebox guys know where they are putting their money. The ad appeared on this link.

Too much digging

I have been very active on digg.com all these while. No wonder, I really thought the spelling of dig was wrong in the phrase "dig some information"!
Damn DIGGing ;)