Most Dangerous Web Search Terms Include Screensavers

McAfee Identifies the Most Dangerous Web Search Terms

"...As defined by McAfee, the riskiest set of keyword variations was ‘screensavers’ with a maximum risk of 59.1 percent. Nearly six out of the top 10 search results for ‘screensavers’ contain malware. One of the single riskiest search terms in the world is ‘lyrics’, with a maximum risk factor of one in two. Surprisingly, searches using the word ‘Viagra’, a popular keyword that is also common in spam e-mail messages, yielded the fewest risky sites. Searches with the safest risk profile included health-related terms and searches about the current economic crisis..."
Read more here.

Courtesy: networkcomputing.in

What is Wonder Wheel in Google?

Google has introduced a new set of tools that enables us to get deeper into the results. One of these is Wonder Wheel.

Where is the Wonder Wheel link?

Type just anything in the search box. As soon as the results page opens, right below the search box on the top left hand side there's a link called Show Options.

Click on this link and a list opens on the left side. You’ll find Wonder Wheel there.
Click on it to see the magic!

Wonder Wheel enables us to explore topics in a unique graphical way. We can explore topics by clicking on related searches that go deeper into the subject of the main query. It's so much fun to explore so much!

Amazing? Check it out here.

Amazing Creative Awards Advertising Viral

Check out this cool viral featuring Faulad Pakkad ;)

myPOPKORN Creative Awards - TVC, Print Ads, Radio Spots

myPOPKORN, India’s leading video-driven entertainment portal, has announced the launch of myPOPKORN Creative Awards.
How to participate in myPOPKORN Creative Awards:
Participants can upload multiple entries across TVC, Print Ad & Radio Spot categories for the following brands:

Sprite
Virgin Mobile
Singapore Tourism Board

Last date to send entries: May 5, 2009
Judges: Bharat Dabholkar, Bobby Pawar, Punit Goenka and Vikram Bhatt

Click here for the myPOPKORN Creative Awards brief and more details.

Google Analytics - How To Create Custom Reports

Google in Holiday Mood

Love this cute image on Google homepage!


Google

BMM Course at Bhavan's College, Andheri

My neighbour just visited me to thank me and tell me how happy she was about joining the BMM course at Bhavan's, the same college where I studied for five years. She was really happy and bubbling with excitement. You should have seen the glow on her face as she explained the kind of projects the course includes.

She finds the BMM course so interesting that she couldn't stop praising it. Wish this course existed during my college years. Nevertheless, if you are planning to pursue a degree course in communication or mass media, consider this option. It's a three-year course, and you can choose Advertising or Journalism specialisation in the final year. The Bhavan's college faculty seems to be really good [like it always had been] as is the Bhavan's college campus that I really am in love with.

Chocolate Man Ad - Yummy

Amazing idea. Love the way they started the campaign with a print ad about how women find chocolates irrestible.

Underestimated as a copywriter?

Sometimes you might feel underestimated as a copywriter. Consider the person who makes you feel so. If you think he is himself brilliant at his work, chances are he can sense your better hidden potential and just wants you to improve. If the 'gyaan giver' himself has created mediocre work, simply ignore / prove your mettle and move on. Last, but not the least, as long as you believe in your skills, don't care much about those who always love to show others down. Never underestimate yourself and soon no one will underestimate you.

P.S. Writer's block happens and fades away. Keep browsing interesting work and just move on.